JBL Case Study: Online Store for the Official Distributor in Georgia

Context and Task

We built an online store for the official JBL distributor in Georgia.

The task: reproduce the JBL brand style strictly according to the brand book and build a store where shoppers easily find products, see their variants and specifications, and place orders quickly.

What We Took into Account When Designing

An official distributor’s store has to look like the brand and work like a store. We built four principles into the structure.

Strict adherence to the brand. The design is drawn in the JBL brand style strictly according to the brand book.

Easy product choice. Advanced filters and convenient navigation help shoppers find the right device in the catalog.

The product in front of the buyer. Cards show specifications, colors, and configurations in one card, and 3D images let shoppers examine a device from every angle.

Local needs. The store supports English and Georgian, payment through Apple Pay and TBC Bank, and synchronization with the client’s warehouse system.

Solution

Design by the brand book. The JBL brand style is reproduced strictly according to the brand book.

Catalog. A product catalog with advanced filters and convenient navigation.

Product cards. Specifications, visual presentation, and product variants: different colors and configurations live in one card. 3D images of devices let shoppers view the product interactively.

Purchase. A cart, checkout, online payment, and a personal account.

Mobile version. The interface is adapted for mobile devices.

Under the Hood

The store was built turnkey with an admin panel. It is integrated with the client’s Mark IV warehouse system, and the Apple Pay and TBC Bank payment systems are connected.

Multilingual support is set up: the site works in English and Georgian.

Result

• A turnkey online store with an admin panel for the official JBL distributor in Georgia
• A design in the JBL brand style, strictly according to the brand book
• A catalog with advanced filters, and product cards with variants and 3D images
• A cart, checkout, online payment through Apple Pay and TBC Bank, and a personal account
• Integration with the Mark IV warehouse system, a mobile version, and multilingual support (EN / GE)
• Development time: 25 working days

The result is a bright, modern online store that fully matches the JBL brand style.