Strategy Development
- In-depth audience analysis. Winemakers, alcohol producers, and distributors aren’t just looking for products — they’re looking for a reliable supplier with a broad and dependable selection.
- A user-friendly catalog structure. InnoCork’s assortment includes dozens of items — from corks to professional equipment — so we designed the catalog to make it easy for users to find exactly what they need.
- Focus on the local market. The company had recently opened a warehouse in Tbilisi, and the website was crafted to highlight the convenience of local deliveries across Georgia.

Process
- UX/UI Design Development. We designed intuitive navigation that allows users to quickly switch between categories and product cards.
- Informative Product Pages. Each item features a detailed description, specifications, and photos — helping customers make confident decisions without the need for additional consultations.
- Request System. Instead of online payments, we implemented a convenient request form that allows clients to clarify details and receive personalized offers.
- SEO Optimization. We incorporated targeted keywords to ensure strong search engine indexing and attract relevant traffic.
Tablet Version
Mobile Version
Results
- A noticeable increase in product requests within the first weeks of launch.
- The product selection process became more streamlined—customers easily find what they need and submit inquiries.
- Improved engagement: the site structure, logical flow, catalog, and well-crafted descriptions significantly reduced the number of follow-up questions and accelerated decision-making.
The client was pleased with the outcome, and we’re continuing our collaboration to enhance the website and develop new marketing tools.

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