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Strategy Development

In-depth user research

We analyzed the needs of both beginners and seasoned traders — the target audience demands intuitive tools to react swiftly to market shifts.

Smart, structured design

We divided the platform into three core segments:

• Analytics — real-time market data, forecasts, and curated news
• Trading — a mechanism for speculating on token price movements
• Portfolio — trade tracking, stop-loss settings, and smart notifications

UX/UI at the core

We focused on building a clean, intuitive interface that simplifies the complexities of the crypto world — making the platform approachable for newcomers while staying powerful for pros.

Process

• Discovery — market research, user interviews, customer journey mapping, and interaction flows
• Design — wireframing, visual design, and dynamic animations to enhance data perception
• Delivery — full-cycle development, rigorous testing, and API optimization for real-time updates
• Final integration — notification system setup and scenario-based QA on real user journeys

Results

• A scalable platform architecture ready for future expansion and feature rollouts
• Streamlined analytics engine for instant access to market trends and insights
• A minimalist yet powerful interface that lowers the entry barrier for new users and supports the demands of experienced traders