Strategy Development
We researched the nutrition app market, analyzing competitors and target audience behavior. What we found was clear: while many apps offer generic diets, users are craving a more personalized approach.
So, we focused on convenience, credibility, and a seamless integration of astrology with nutritional science
The Process
We designed a clean, intuitive interface where users can easily discover their nutrition type, receive personalized recipes, daily astro forecasts, and wellness checklists. To make the app part of users’ daily routine — not a source of stress — we implemented a smart recommendation system and helpful daily tips.The landing page was also optimized for key search queries like personalized nutrition, weight loss without dieting, lunar nutrition calendar, natal chart, astrology, and wellness.
The Result
The app saw a high user engagement rate within the first month after launch. Users highlight its simplicity, ease of use, and the real value of the recommendations. Downloads continue to grow steadily, and the client has already commissioned us to develop additional features. We’re actively working on updates and gearing up for new projects.
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