STRATEGY DEVELOPMENT
We started with user research and market analysis — and found a common problem: people struggle with one-size-fits-all diets because they don’t reflect individual biology or behavior. Instead of yet another app with generic recommendations, we set out to create a personalized tool that identifies your ideal nutrition type based on your birth date, delivers daily recipes, astrological forecasts, and a lunar calendar tailored to your rhythm.
The Process
We built a clean, intuitive interface that makes every interaction feel meaningful and motivating. Key features included:
- Hyper-personalized recommendations based on users’ birth data
- Curated content from certified dietitians and astrologers — daily advice, forecasts, and checklists
- Habit-forming UX with smooth navigation and inspiring visuals
- A high-converting landing page that effectively turns traffic into downloads communicating the app’s value
Login & Onboarding
In-app Interface
The Results
- Strong user retention: the app quickly became part of users’ daily routines, with many reporting that the personalized approach actually works
- Impressive early growth: downloads surged in the first weeks, driven by a successful blend of marketing and functionality, attracting an audience seeking not just diets, but true balance
- Ongoing collaboration: the client is thrilled with the outcome and we’re continuing to work on updates and upcoming projects
Let’s Discuss Your Project
Tell us what you need, and we’ll help make it happen.
