Context and Task
LUNA Beauty is a beauty business with four directions: a family beauty salon, a barbershop, an online store of professional hair products, and a training academy.
The task was difficult but interesting: combine all four directions on one website, promote each one separately, and keep the brand whole.
What We Took into Account When Designing
Four directions on one site can easily turn into chaos. We built four principles into the structure.
A single entry point. The home page works as a navigation hub: visitors see all directions at once and go to the one they need.
Separate presentation of each direction. The salon, barbershop, store, and academy are promoted separately, so each has its own block and its own visual solution.
A whole brand. The salon and barbershop share the same structure, so the site stays unified despite different visuals.
A clear next action. Each direction has its own target action: online booking, a store purchase, or seminar registration.
Solution
The home page as a navigation hub. It leads visitors to the salon, barbershop, store, and academy.
Salon and barbershop. Two landing pages with the same structure but different visuals. The salon is in light, warm, friendly beige tones. The barbershop is in a dark, bold palette that emphasizes masculinity and modern style. Each landing page has online booking through an embedded widget and a convenient price list with tabs for service categories.
Online store. A catalog with categories and subcategories, a product card with a description, a cart, and payment and delivery pages.
Academy. Designed in a dark color palette. It has a seminar registration form and information about awards and instructors’ qualifications.
Under the Hood
The online store has full e-commerce functionality. Customers can pay online by card or on receipt at the salon in Riga, and receive the order by pickup or at a parcel locker. Email notifications are sent automatically after a purchase.
Online booking for salon and barbershop services works through an embedded widget, and the tabbed price list is divided by service category.
Result
- One website for four directions: salon, barbershop, online store, academy
- A home page that works as a navigation hub
- Two landing pages with the same structure and different visuals, with widget-based online booking and a tabbed price list
- An online store with full e-commerce functionality: payment by card or on receipt, pickup or parcel locker delivery, and email notifications
FAQ
Here you will find answers to the most common questions about our work, development process, and project support.
#any questions left?
Contact us – we will be happy to help and answer all your questions!
Make the home page a navigation hub and give each direction its own block and visual style, while keeping a shared structure and brand. This is how the LUNA Beauty website works: two landing pages for the salon and barbershop, a store, and an academy.
Each of the two landing pages has an embedded online booking widget and a price list with tabs by service category.
Payment online by card or on receipt at the salon in Riga. Orders can be received by pickup or at a parcel locker. An email notification is sent automatically after the purchase.
#any questions left?
Contact us – we will be happy to help and answer all your questions!
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Arseniy Korovin
Business Analyst
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