Context and Task
Mindly is a brand of vitamins and supplements developed by Swiss doctors.
The task: emphasize the high quality and expertise of the product while making the buying process simple and convenient for the user.
What We Took into Account When Designing
People buy vitamins and supplements thoughtfully, so the store has to build trust and not complicate choosing. We built four principles into the structure.
Expertise and quality. The store’s design and content stress that the product was developed by doctors.
Choosing by purpose, not by name. Shoppers look for vitamins for a goal: the nervous system, immunity, and more, so the catalog is built around the purpose of taking them.
Freshness and cleanliness. The color blue, mountains, and healthy people evoke the purity of water and air and natural harmony.
Simple buying. The cart, personal account, online payment, and delivery are brought together into one clear path.
Solution
Design and visual concept. A light European style with blue accents, associated with the purity of water and air. The visual elements include mountains and healthy people, creating an atmosphere of freshness and natural harmony.
Product catalog. Navigation is built around the purpose of taking vitamins: nervous system, immunity, and more. Products alternate with banners, keeping the page dynamic and informative.
E-commerce functionality. A cart, a personal account with order history, online payment, and delivery: everything for a comfortable and safe buying process.
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Under the Hood
The store covers the full purchase cycle: the buyer picks a product through the catalog by purpose, adds it to the cart, pays online, and chooses delivery. Order history is kept in the personal account.
Banners between products keep the catalog dynamic and leave room for important brand messages without getting in the way of navigation.
Result
- An online store for vitamins and supplements in a light European style with blue accents
- A catalog with navigation by purpose: nervous system, immunity, and more
- Products alternating with banners
- A cart, a personal account with order history, online payment, and delivery
- Development time: 25 working days
The Mindly website reflects the brand’s premium positioning: users get an aesthetically clean and stylish interface, intuitive navigation, and a convenient buying process. The thoughtful visual presentation and expert content strengthen trust in the brand.
FAQ
Here you will find answers to the most common questions about our work, development process, and project support.
#any questions left?
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On average 25 working days (about 5 weeks) including design. The Mindly project took 25 working days.
It works better to build navigation around the purpose of taking a product, not only its name. In the Mindly store, shoppers choose vitamins by goal: nervous system, immunity, and more.
Through visual presentation and content. In Mindly, a light European style and expert content underline that the product was developed by Swiss doctors, which strengthens trust in the brand.
#any questions left?
Contact us – we will be happy to help and answer all your questions!
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Arseniy Korovin
Business Analyst
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