Strategy Development
We divided sales funnels for different client types (business/family). Instead of boring descriptions, we introduced interactive guides so clients immediately understand the stages of the process and see the transparency.
Process
We designed an interface with an emphasis on quick contact via messengers. We developed an identity with a compass symbol to strengthen trust. We used a 12-column grid to make complex pricing tables readable.
Result
The website became a full-fledged sales channel. Convenient navigation and clear program filters increased the number of targeted inquiries. The platform is fully adapted for mobile traffic, where 60% of initial contacts occur.
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Arseniy Korovin
Business Analyst
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